Why Start-Ups win at Babytech

Companies that have expertise at the baby/new parent market and companies that have expertise at the kind of tech (wearable IoT, computer vision, etc) do not broadly overlap.

It’s not impossible for a big company to have a winning product in this market, but we keep seeing new players like Nanit, Owlet, Hatch, and Snoo winning the intersection of tech needs and user experience needs.